The string of new desktop-related products Citrix Systems is announcing at its user show in Las Vegas this week may elate some customers. But its rhetoric about continuing to compete with VMware in server virtualization and cloud computing could confuse others, and even overshadow the real, mostly free client software that should be the focus of attention, analysts say.

Citrix, the leading player in desktop and application virtualization, will announce three major new applications this week at its Synergy conference.

The first is Dazzle, an iTunes-like front end for the desktop client of Citrix’ Xenapp application virtualization server.

Dazzle is designed to be as attractive and easy to use as iTunes or any other Web-based consumer application, according to Wes Wasson, chief marketing officer of Citrix Systems, who briefed the press and analysts by phone Monday.

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